Marketing VA
Starter Kit.
A comprehensive journey from marketing orientation to full-scale campaign management.
The Training Promise
"By the end of this kit, you won't just 'assist'—you will understand the strategy, execute the workflow, and report the results like a core marketing team member."
How Marketing Teams Work
Get oriented fast—understand what marketing teams do, the main channels they use, and how VAs provide value from day one.
What's Included
- • Interactive Funnel & Role Lesson
- • Channel-Matching Scenarios
- • "Ask Before You Start" Checklist
Brand Basics
Learn to use a client’s brand voice and tone, keep content consistent, and always start with the right questions.
What's Included
- • Voice vs Tone Walkthrough
- • Interactive Scenario Exercises
- • Brand Intake Checklist
Content for Goals
Create content with purpose. Learn about content types by funnel stage, smart repurposing, and planning.
What's Included
- • Funnel Content Framework
- • Repurposing Hacks & Examples
- • Interactive 2-Week Calendar
Social Media Support
Master the basics of social media support—scheduling, batching, engagement, and quality control.
What's Included
- • From Idea-to-Published Video
- • Zero-Error QA Checklist
- • Response Decision Tree
Email Marketing Support
Support email marketing by drafting, formatting, segmenting, and quality-checking campaigns.
What's Included
- • Step-by-Step Creation Guide
- • Segmentation Basics
- • Draft & QA Practice
Simple Analytics
Track and report on the numbers that matter—learn to read dashboards and summarize results simply.
What's Included
- • Metrics Explainer Map
- • Reporting Mock Activity
- • Weekly Report Template
Marketing Ops & PM
Keep projects moving—learn about briefs, approvals, handoffs, and how to deliver work efficiently.
What's Included
- • Workflow Walkthrough
- • Definition of Done Checklist
- • Practice Brief Creation
Capstone Simulation
Apply everything you’ve learned in a real-world scenario—plan, create, and report on a full marketing project for a 2-week period at the end.
The Portfolio Piece
"Build a full marketing project for a mock client for a 2-week period from scratch."